Google AdWords adding Impression Share Metrics

On January 30th, 2012, Google will begin rolling out Impression Share Metrics at the Ad Group degree in Google AdWords. If you’re familiar with Google AdWords, Google’s pay per click (PPC) program, and also you use it every day, then you understand that this is likely to be a very welcome new feature.

Google has announced the Impression Share Metrics are going to be available in the Ad Group Degree in Google AdWords.

So, what’s Impression Share?
Impression share is the percentage of impressions you received divided by the estimated quantity of impressions you had been eligible to get. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores.

A simple method to comprehend the value of impression share is to think of the online marketing landscape as a delicious pie. You and your competitors are each trying to nab the biggest slice of that pie. By tracking your impression share metrics, you’re keeping tabs on the size of your slice compared to the rest of the pie, which is becoming divided up and eaten by your competition.

Listed here are some explanations from the new impression share metrics, and the 3 new columns which will be added beginning on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided by the estimated number of impressions eligible to receive.

Lost impression share by rank is the percentage of impressions lost because of ad rank. Nevertheless, the percentage will not be proven if your campaign is at or close to your set daily spending budget.

Exact match impression share is the percentage of impressions received for searches that precisely matched keyword divided by the estimated quantity of exact match impressions eligible to get.

Right now, the impression share metrics are available at the campaign level only. But, this is likely to be very helpful for search engine marketers, especially simply because it is at the Ad Group level. Based on Google, These changes will begin to roll out to all advertisers globally on January 30, 2012, so look out for them in your account quickly. As soon as these modifications are reside, you will be able to find more detailed information in the AdWords Assist Center.

Comments are closed.