Owen Frager, the Chief Innovation Officer from the Frager Creative Group, one of the nation’s first virtual marketing communications agencies serving Lot of money 500 brands, has recently written an interesting post concerning the 7 step recipe for marketing success. In it, he describes how there is a lot much more to interactive digital marketing than eye-catching banner ads, low cost packages, and clever domain names.
According to Owen Frager, “Marketing provides personality and differentiates for benefit. Marketing produces relationships with customers that go deeper than something you market or make. And naturally, social marketing facilitates these relationships and drives phrase of mouth.”
Mr. Owen Frager states that “2012 will be the yr to stand out inside a me-too online globe.”
I am paraphrasing right here, but as I recall, here is Owen Frager’s seven step recipe for marketing good results in the twenty-first century:
one. People don’t buy manufacturers. They sign up for brands.
two. What is presently related is constantly changing.
three. You can market to 1 and all.
four. You are able to change to be what your clients require.
five. Connecting people to every other connects them to you.
6. Cash can be produced without selling something.
seven. Electronic is how it all happens.
a. Cross-promotion that shares costs and extends budgets.
b. Redirection of advertising dollars to collaborative efforts that increase consciousness and revenue.
c. Suggestions as themes, products, promotional vehicles, and monetized resources.
According to Owen Frager, “remember, the new model is collaboration, not competitors.” Marketing within the 21st Century isn’t always all about competitors, it’s much more about collaboration, and even social media marketing around the web today is about collaborating together with your clients and potential clients, and not always about your competition.
Marketing gives character and differentiates for benefit. Marketing produces relationships with clients that go deeper than anything you sell or make. And naturally, social marketing, however to become mastered by most, facilitates those relationships and drives word of mouth.
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