On January 30th, 2012, Google will begin rolling out Impression Share Metrics at the Ad Group degree in Google AdWords. If you’re familiar with Google AdWords, Google’s pay per click (PPC) program, and also you use it every day, then you understand that this is likely to be a very welcome new feature.
I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am pretty familiar with the position. So, if you are a Google AdWords expert, and also know [...]
Google as begun offering Google AdWords Telephone Support for their existing Google AdWords customers, Previously, if you were an AdWords advertiser, your only option to get support was to use email or their online support options. Now you can call Google if you need help with your Google AdWords account.
Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.
Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then it’s high time to do so. Not unlike the sitelinks that show in the organic results, the extra links beneath your ad [...]
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage accounts on a regular basis or deal with many various types of accounts. On the Standing Dog Blog today, we look at the various [...]
On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword Insertion can be included in your destination URL, which can be helpful If you are including URL parameters for analytics and [...]
We just posted on the new Standing Dog Blog an interesting fundamentals-type of blog post about the Google Adwords Match Types. For many Google AdWords customers that are new, this can be particularly confusing. So, if you are new to Google AdWords pay per click (also called Search Engine Marketing), then you might want to [...]
Bill Hartzer Search Engine Marketing