LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now officially available to the public. All you need is a LinkedIn account and a credit card to get started. You can learn more [...]
Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.
Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then it’s high time to do so. Not unlike the sitelinks that show in the organic results, the extra links beneath your ad [...]
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage accounts on a regular basis or deal with many various types of accounts. On the Standing Dog Blog today, we look at the various [...]
On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword Insertion can be included in your destination URL, which can be helpful If you are including URL parameters for analytics and [...]
We just posted on the new Standing Dog Blog an interesting fundamentals-type of blog post about the Google Adwords Match Types. For many Google AdWords customers that are new, this can be particularly confusing. So, if you are new to Google AdWords pay per click (also called Search Engine Marketing), then you might want to [...]
Bill Hartzer Search Engine Marketing