I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am pretty familiar with the position. So, if you are a Google AdWords expert, and also know MSN AdCenter, as well as DART, then get in touch with me and I can give you more details.
Tag Archives: ppc
What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a big difference between SEO and SEM.
Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage accounts on a regular basis or deal with many various types of accounts. On the Standing Dog Blog today, we look at the various Google AdWords settings that are obtainable, what they mean, and how you may go about setting them to meet your company requirements.
On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword Insertion can be included in your destination URL, which can be helpful If you are including URL parameters for analytics and would like to track at the keyword level, but don’t want to create unique URLs for each keyword.