There are a lot of search engine marketing tools out there. And some are free, like my <a href=”http://www.CombineWords.com/”>CombineWords.com</a> keyword tool, and others are paid tools. <!–more–>Well, I have to admit that there are only a few search engine marketing tools that I actually use on a regular basis, one of them being SEMRush.com, from [...]

I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am pretty familiar with the position. So, if you are a Google AdWords expert, and also know [...]

What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a big difference between SEO and SEM.

Join us in Dallas for a Japan Earthquake and Pacific Tsunami fundraising event. The Social Media Club of Dallas is getting together with more than half a dozen media, marketing and advertising organizations, including the Dallas Fort Search Engine Marketing Association (I am one of the founders of DFWSEM), to raise money for victims of [...]

LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now officially available to the public. All you need is a LinkedIn account and a credit card to get started. You can learn more [...]

I was recently interviewed by Web Pro News about link baiting strategies and using the social media web sites to get more links. In this video, I talk about the various link baiting strategies you can use and provide some specific examples of a typical ecommerce strategy to get links. You can, for example, provide [...]

On the Standing Dog blog today, JT has written an excellent search engine optimization primer about how to write an effective title tag. Don’t forget about your title tag, as title tags are one of the first things that someone sees in the search results–and it is linked to your web site. If you write [...]

Did you know that there are 25 search engine optimization mistakes that are so common that most web sites never get these mistakes corrected? And many of the major brands and popular web sites have never corrected some of these common search engine optimization mistakes? We all know that duplicate content is a major search [...]

Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to specific parts of their account based on the criteria they specify. Here is how to use the new Google AdWords automated rules.

I recently wrote a blog post on my blog about keyword research and how you can use a keyword research strategy to enhance the overall search engine optimization efforts on your own website. By doing your keyword research and finding out what people are searching for, which keywords are more popular than others, and focusing [...]

I just wrote a blog post for the Standing Dog Blog that talks about the search engine optimization tips I have been providing over the years. For this search engine optimization tip, let us talk about putting keywords in your URLs, and keywords in your file names. Here is why it is important to include [...]

Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then it’s high time to do so. Not unlike the sitelinks that show in the organic results, the extra links beneath your ad [...]

Every month about this time comScore releases the search engine rankings data, and I report it on my blog. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. The search engine rankings, which really is the search engine market share of the [...]

Google’s recent search update where they have pulled places listings into the organic results is generating errors in accuracy. The Google Places Integrated search results have problems. Rob over at Standing Dog has uncovered some pretty interesting issues regarding Google Places and their integrated search results. Read the Google Places Problems blog post to earn [...]

I just posted a blog post about a new survey that is out today that shows that the 2011 Marketing Budget at companies are going to increase their spend on social media marketing and search engine marketing. The study was conducted jointly by Goldstein Group Communications and Hearst Business Media. This is definitely good news [...]

Looking for a totally free method to manage your business profile data? Better yet, would you would like to distribute that information for totally free to online and mobile directory publishers? What if you alter your address or phone quantity or add extra places? Would you like to add your business profile information for totally [...]

There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage accounts on a regular basis or deal with many various types of accounts. On the Standing Dog Blog today, we look at the various [...]

I just reported on my blog that the website directory that we have known as one of hte major players in the search engine space is closing for good. Business.com is closing. Dex One is realigning its interactive operations and will fully integrate Business.com into Dex One. The company, in a press release today, says [...]

Today, a search engine optimization pirate was spotted pondering information that he just read in the Google Search Engine Optimization Starter Guide. Notice copies of the Google SEO Starter Guide on the table and the hand sanitizer next to it. For some reason, sanitizer is always needed before and after dealing with bad search engine [...]

Recently, Sphinn has changed from a vote-driven (read:clique) system to editor-driven (read:non-social) system. This explains any things that seem out of place. Besides that, this continues our Sphinn Interview series, where Bill Hartzer, a search engine marketing expert, is interviewed about Sphinn. As an online marketer, it’s important to have a presence in the industry. [...]