Today we have a great blog post about social media marketing and beer. The story about how one Standing Dog employee discovered social media marketing thanks to a $7 pitcher of beer and a Twitter addiction.
There is a new report out from 30 Hour Famine that shows that women are more likely to use a social media charity website to support causes they believe in than men. According to the results of this study, girls are more likely than boys to friend, like, or follow charities they believe in. Women [...]
There is a new social media report that details research they performed showing that social media is responsible for only 3 percent of internet site visits to retail web sites. Definitely if this really is the case, and social media internet websites like Twitter and Facebook are only bringing three percent overall visitors to a [...]
I just posted on my blog about Gleanster, a new breed of market research. Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. Gleanster attempts to find out what they are doing right, not only in terms of technologies but also in terms of organizational resources, business processes, and performance metrics. [...]
Agencies cringe when their clients say that they want you to generate something with buzz. You know, something that will go viral on the social media websites. The challenge is that the client wants something that will generate online buzz that will be on target, will be very engaging, and memorable: they want to increase [...]
Bill Hartzer Search Engine Marketing